The Pour

Ultra Premium Olive Oil in Focus in ‘Health & Wealth’

Dave Ferraresi authored an article for Cape & Plymouth Business’s “Health & Wealth” magazine about the innovative Ultra Premium (UP) category of olive oil that distinguishes the highest quality olive oil in the world.

The UP standard, Dave wrote, “was created by our exclusive importer, Veronica Foods, in response to the growing need to separate high quality extra virgin olive oils from what dominates the so called ‘gourmet’ and ‘premium’ olive oil markets, as well as the broader category sold in mass markets the world over, marketed under thousands of brands and private labels.” Read the full article, which details the strict requirements for UP olive oil production and distribution to ensure that consumers have the healthiest and freshest possible EVO in their pantries.

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